Monday 7 March 2011

Refresh Colombo - February 2011

After missing two editions of Refresh Colombo for various reasons I managed to attend the February 2011 edition. I did a presentation about "Outsourcing for Freelancers" and Amisha Amarasinghe did a presentation about using social media beyond a marketing tool. Although it was scheduled to start at 5.15PM it was around 6PM when things got underway.Gihan Fernando of GTS Game Studios was kind enough to sponsor the event and provide the refreshments.
Speaking is not my strong point and this was one of those moments where I wished I finished all my speeches at IFS Toast Masters Club. Most people were interested in Fiverr, which I use heavily to outsource various things. I guess everyone can use some extra cash and if you missed the presentation by any chance you can read my full Fiverr Review. Another thing I noticed is that not many people are aware of search engine optimization or at least that's the feeling I got when watching the crowd. This is an area with lots of potential for most companies and very few are seriously using it to increase there traffic and sales.
After my presentation Amitha did a great presentation about how you can use social media for other purposes other than marketing. I wrote a post about Social Media Marketing in Sri Lanka a while ago, it wasn't a detailed study, just some random thoughts about various social networks with some affiliate links mixed in. Presentation by Amitha was more focused on how you can build your online reputation using social media and why it is important to have an online presence. He also showed some social media sites like LinkedIn that are critical to building your online reputation. Apparently HR managers Google your name before making a hiring decision and you don't want your drunk pictures you posted on Facebook coming as the first result. LinkedIn profiles and Facebook profiles rank easily for your name searches so make sure to have a good professional looking profiles if you are interested in getting a job.
Since there was time left Indu Nanayakkara did a quick presentation about digital radio and how ITN is ready to support that technology etc. At the time of writing this I'm not too happy with ITN because of there allegations against Mahela and Thilan and hopefully they will own up and apologize.
If you are reading this and haven't attended Refresh Colombo you are missing out on a great opportunity. Not only will you learn many interesting things but you will get to interact with many interesting and successful people and that can only be a good thing.

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